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Privacy and Cookie Policy
This privacy policy sets out how this website (hereafter "the Store") uses and protects any information that you give the Store while using this website. The Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
What we collect
We may collect the following information:
- name
- contact information including email address
- demographic information such as postcode, preferences and interests
- other information relevant to customer surveys and/or offers
For the exhaustive list of cookies we collect see the List of cookies we collect section.
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping.
- We may use the information to improve our products and services.
- We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
How we use cookies
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Third Party Tracking Tools
We also use third party tracking tools to improve the performance and features of our Website. These third party tracking tools are designed to collect only Non-Personal Information about your use of our Website. However, you understand that such tools are created and managed by parties outside our control. As such, we are not responsible for what information is actually captured by such third parties or how such third parties use and protect that information.
All of our activity falls within the bounds of the Google Analytics Terms of Service.
You can opt out of Google’s advertising tracking cookie or use a browser plugin to opt out of all Google Analytics tracking software.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
- whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
- if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
Use of external tools on our website
We have integrated various tools from different companies with our website which allow us to analyze user behavior or establish links with other websites.
For this purpose we work with the following service providers:
Google Analytics
The third-party data processor has integrated the component Google Analytics on this website (with anonymization function).
Google Analytics is a website analysis service. Website analysis refers to the collection, recording and analysis of data regarding the behavior of visitors to the website. A website analysis service records e.g. data showing from which website a data subject has come to a website (so-called referrer), which subpages of the website were accessed or how often and how long a subpage was viewed. Website analysis is used mainly for the optimization of a website and for a cost-benefit analysis of Internet adverting.
Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, is the operator of the Google Analytics component.
Google Analytics uses cookies. The information about your use of our website generated by the Google Analytics cookie is normally transmitted to a Google server in the USA and stored there. Google might disclose these personal data collected via the technical procedure to third parties.
However, when you by activate IP anonymization on our website, Google shortens your IP address within the Member States of the European Union or in other countries that are parties to the European Marketing Area Treaty. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. Google uses this information to analyze your use of the website in order to compile a report about your website activities and provide us with other services associated with your website and Internet use. The IP address of your browser transmitted by Google Analytics is not linked to any other Google data.
This website also uses the UserID functions of Analytics in order to be able to track interaction data. This User ID is also anonymized and encrypted and is not linked to other data.
You may prevent the storage of cookies by setting your browser software accordingly, but you might then not be able to fully use all functions of our website.
You may furthermore prevent the disclosure of the data generated by the cookie which refer to the use of the website (incl. your IP address) to Google as well as the processing of these data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
This browser add-on notifies Google Analytics via JavaScript that no data or information about website visitors may be transmitted to Google Analytics.
Besides, a cookie left behind by Google Analytics may be erased at any time via the Internet browser or other software programs.
Additional information and the applicable privacy policy of Google may be downloaded from https://policies.google.com/privacy?hl=de and from https://marketingplatform.google.com/about/analytics/terms/de/ . Google Analytics is explained in more detail under this link: https://marketingplatform.google.com/about/.
Our website also uses Google Analytics performance reports by demographic factors and interests as well as reports about impressions in the Google Display Network. You may deactivate Google Analytics for display advertising and set the displays in the Google Display Network by accessing the display settings under this link: https://www.google.de/ads/preferences?ac_tld=de&continue=aHR0cHM6Ly9hZHNzZXR0aW5ncy5nb29nbGUuZGUvYW5vbnltb3Vz.
Google Tag Manager
This website uses Google Tag Manager. This service allows you to administer so-called website tags centrally via an interface. Google Tag Manager implements only tags. No cookies are used and no personal data are collected.
Google has a suitable privacy policy for such data collection by third-party providers: https://marketingplatform.google.com/intl/de/about/analytics/tag-manager/use-policy/
However Google Tag Manager does not access these data. If certain domains/websites or cookies were deactivated, it remains in place for all tracking tags provided that they are implemented using Google Tag Manager.
Facebook Tracking Pixel
With your consent we will use Facebook's "tracking pixel". With the help of this pixel the behavior of users can be tracked once they are linked by click to a Facebook or Instagram ad on our website. This allows us to record the effectiveness of the Facebook and Instagram ads for statistical and market research purposes and to take optimization measures if necessary. Users who clicked on a Facebook or Instagram ad on our website may be tracked for up to 180 days.
The data recorded in such manner are anonymous for us, i.e. we do not see the personal data of the individual users. These data are however stored and processed by Facebook, which we will bring to your attention as we become aware of it.
Facebook may link these data with the Facebook account and use them also for its own advertising purposes according to its own data use guidelines.
If you prefer to deactivate the cookie storage on behalf of Facebook, you may do so by adjusting your browser settings accordingly.
Facebook Communications Tools
We also use Facebook's Communications Tools, in particular the product "Custom Audiences" and "Website Custom Audiences". In principle this generates a non-reversible and non-personal checksum (hash value) of your user data which may be transmitted to Facebook for analysis and marketing purposes.
If you wish to object to the use of Facebook's Website Custom Audiences, you may do so under https://www.facebook.com/settings/?tab=ads.
In addition we use Customer Match Lists in the context of our Facebook advertising activities, e.g. for "Lookalike Audiences" and remarketing. For the use of Customer Match, lists with encrypted user data are uploaded to Facebook. After uploading the data, the system checks which data are already known and assigns the users to a list. After the preparation of the Customer Match List the encrypted customer data are again automatically erased. Facebook does not obtain any new addresses in this process (encryption).
List of cookies we collect
The table below lists the cookies we collect and what information they store.
| Cookie Name | Cookie Description |
|---|---|
| FORM_KEY | Stores randomly generated key used to prevent forged requests. |
| PHPSESSID | Your session ID on the server. |
| GUEST-VIEW | Allows guests to view and edit their orders. |
| PERSISTENT_SHOPPING_CART | A link to information about your cart and viewing history, if you have asked for this. |
| STF | Information on products you have emailed to friends. |
| STORE | The store view or language you have selected. |
| USER_ALLOWED_SAVE_COOKIE | Indicates whether a customer allowed to use cookies. |
| MAGE-CACHE-SESSID | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-STORAGE | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-STORAGE-SECTION-INVALIDATION | Facilitates caching of content on the browser to make pages load faster. |
| MAGE-CACHE-TIMEOUT | Facilitates caching of content on the browser to make pages load faster. |
| SECTION-DATA-IDS | Facilitates caching of content on the browser to make pages load faster. |
| PRIVATE_CONTENT_VERSION | Facilitates caching of content on the browser to make pages load faster. |
| X-MAGENTO-VARY | Facilitates caching of content on the server to make pages load faster. |
| MAGE-TRANSLATION-FILE-VERSION | Facilitates translation of content to other languages. |
| MAGE-TRANSLATION-STORAGE | Facilitates translation of content to other languages. |
| _GA_COOKIE | Facilitates the usage of Google Analytics. |